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The 10-Word Rule
Your cover photo should communicate one clear idea in 10 words or less. If it needs paragraphs to explain, it’s too complicated.
One Message Only
Don’t promote five things at once. Pick one primary outcome or promise and make that the focus.
Use a Clear Call-to-Action
Tell them exactly what to do next: “Like & Follow,” “Book Now,” “Get Started,” or “Learn More.”
Make It Aspirational
Show the lifestyle or end result your audience wants. Help them picture themselves winning.
Stay On Brand
Use consistent colors, fonts, and tone so your page feels cohesive and recognizable.
High Contrast Wins
Make sure your text stands out from the background. If it’s hard to read, it won’t get read.
Create Curiosity
A little mystery grabs attention. Make them want to scroll down to learn more.
Lead With the Outcome
People care about results, not features. Show them the transformation or benefit they truly want.
Think “Hook,” Not “Resume”
Your posts and content can explain everything. Your cover photo’s job is simple: stop the scroll and hook attention instantly.
Show Personality
Funny. Clever. Bold. Calm. Your cover photo should feel like you. Safe and generic gets ignored.
Keep It Uncluttered
White space is powerful. Clean designs feel professional and trustworthy.
Download This Template
Design For Mobile First
Most people view your page on their phone.
Make sure text is large, centered, and not cut off on smaller screens.
Use this template in your editing program as an overlay to optimize your profile and cover photos for mobile.
Most people view your page on their phone.
Make sure text is large, centered, and not cut off on smaller screens.
Use this template in your editing program as an overlay to optimize your profile and cover photos for mobile.
I Dare You To
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